Wednesday, October 13, 2010
Filinvest: Builder of dreams takes on nurturing role
Filinvest realizes that the success it is enjoying today is largely credited to its dream-builders --- the employees and sales associates who tirelessly carry out the company’s day-to-day operations to ensure the company’s continued growth. For this reason, aside from fulfilling the dreams of its clients, Filinvest takes care of its own – providing support and nurturing dreams across the organization and extending to the community as well. Believing in the principle that happy employees make productive employees, Filinvest strives to cultivate a positive and supportive environment at all levels of the organization. Beyond the requisite financial remuneration, the company looks after the welfare and well-being of its 700-strong employee roster based in its head office and satellite offices.
Employee morale gets a boost with sportsfests, teambuilding activities and values enhancement programs. As one family that looks after its members, the company is quick to assist its employees who are victims of calamities and even signed an agreement to set up an exclusive blood bank at the Philippine National Red Cross.
It comes as no surprise that employees have responded with loyalty, with a sizeable number of service awardees being recognized each year, some having rendered up to 40 years of service with the company.
Filinvest also sees to it that its selling units enjoy the fruits of their efforts. For these front liners who competently represent the company to its clients, the company takes pride in being one of the few real estate firms with a transparent and efficient commission release system.
To make sure that commission payments are updated, all commissions are computed daily and released on their due dates. Sellers can also get information via a computer terminal that serves as a Commission Kiosk.
Filinvest also makes the sellers’ experience more rewarding with intensive training and development programs, along with attractive incentives and recognition programs for top performers. Because of these, sellers also find themselves in a position to realize their own dreams.
Seller Maricel Guisihan is living proof that a sales career with Filinvest paves the way to a successful life. Leaving her job as a hotel singer, she joined Filinvest in 2007 and started out selling the company’s Pioneer Pointe condo units. She explains that she found it very easy to sell Filinvest projects because of the company’s good reputation and the full support that the sales team receives from management.
Maricel was a consistent top seller from 2007 to 2009 and has received awards for her excellent performance. Since then, she has also been able to fulfill some of her own dreams. She relates with pride, "After living with my in-laws for many years, my husband and I were able to buy our own condo unit at One Oasis in Ortigas, as well as cars and a more secure life for our growing toddler. I am thankful for the blessings and opportunities that came from Filinvest."
It is not all business for Filinvest, which is inspired to share its success by giving back to the community where it belongs. Heeding the call of social responsibility, the entire organization poured its efforts into outreach programs where it can make a difference.
In March 2009, Filinvest raised P5 million in the Filinvest Fun Run for the educational needs of the scholars of the ERDA Foundation. When typhoon Ondoy devastated Metro Manila, the Filinvest Group joined hands to undertake clean-up operations and distribute relief goods to typhoon victims in various communities in Metro Manila. A total of P20 million was released for relief packs and clothing material that benefited more than 10,000 families.
For details on Filinvest properties, contact Reby Ramirez @ +63 916.4044.555 / +63 922.883.9308 / +63 919.699.3572 or e-mail her at reby_ramirez@yahoo.com.
Source: Business Insight, 13 October 2010
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Friday, October 1, 2010
Filinvest: Builder of Dreams Takes on a Nurturing Role
The company realizes that the success it is enjoying today is largely credited to its dream-builders – the employees and sales associates who tirelessly carry out the company’s day-to-day operations to ensure continued growth.
For this reason, aside from fulfilling the dreams of its clients, Filinvest takes care of its own – providing support and nurturing dreams across the organization and extending to the community as well.
Fostering employee satisfaction Believing in the principle that happy employees make productive employees, Filinvest strives to cultivate a positive and supportive environment at all levels of the organization.
Beyond the requisite financial remuneration, the company looks after the welfare and well-being of its 700-strong employee roster based in its head office and satellite offices.
Employee morale gets a boost with sportsfests, teambuilding activities and values enhancement programs. As one family that looks after its members, the company is quick to assist its employees who are victims of calamities and even signed an agreement to set up an exclusive blood bank at the Philippine National Red Cross.
Giving back to the community
It is not all business for the group, which is inspired to share its success by giving back to the community where it belongs.
In March 2009, Filinvest raised P5 million in the Filinvest Fun Run for the educational needs of the scholars of the ERDA Foundation. When typhoon Ondoy devastated Manila, the Filinvest Group joined hands to undertake clean-up operations and distribute relief goods to typhoon victims in various communities. A total of P20 million was released for relief packs and clothing material that benefited 10,000 families.
Filinvest will always take its dream building to heart by nurturing its employees, business partners, clients, and the community where it belongs.
Its corporate slogan “We build the Filipino dream,” embodies its collective vision – a commitment to which the company has remained true for four decades past, and for generations to come
For details on Filinvest properties, please contact Reby Ramirez @ +63 916.4044.555 / +63 922.883.9308 / +63 919.699.3572 or e-mail her at reby_ramirez@yahoo.com.
Source: Manila Bulletin, 29 September 2010
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Monday, September 27, 2010
FILINVEST: Building every Filipino’s dream house
With this market preference in mind, Filinvest Land Inc. (FLI) recently unveiled its newest batch of residential projects: Citta di Mare, Tower 2 of The Linear, Sorrento Oasis, Maui Oasis and Capri Oasis.
“These projects are part of Filinvest’s plans to launch 14 new projects and 18 additional phases in 2010 with an estimated sales value of P9.1 billion across all market segments, 42 percent more than last year,” FLI president and chief executive Joseph Yap said during the projects’ media launch held recently in Taguig City. “All of which bear the same seal of quality that Filinvest has been known for the past 45 years.”
Starting as a modest company that first broke ground in a middle-income residential subdivision in Cebu in 1965, Filinvest is currently one of the leading full-range property developers in the country, with consolidated assets of P163.5 billion and stockholders’ equity of P63.3 billion. To date, it has developed more than 2,000 hectares of land for over 100,000 families, including the five newly launched shelter projects worth P13 billion.
Delighted by the company’s latest housing endeavors, Yap also expressed satisfaction by the firm’s recent achievement—the Gold Trusted Brand award from Reader’s Digest Asia under the property development category. “This is proof that we certainly are on the right track in building quality homes and providing lifestyles all over the Philippines,” he said.
The recognition is the result of the Trusted Brands Survey conducted by Synovate for Reader’s Digest Asia in eight Asian markets. Since its launch in 1999, this award has been conducted annually to reflect how different brands appeal to Asian consumers based on six qualitative criteria: trustworthiness and credibility, quality, value, understanding of consumer needs, innovation, and social responsibility.
“Being honored as one of the country’s most trusted brands highlights all the hard work and dedication that we at Filinvest have put into our mission in the last 45 years,” Yap noted. “Looking forward, Filinvest will make every effort in living up to this recognition in the years to come. This will be our inspiration as we continue to provide competitive and innovative projects that reaffirm our commitment to building every Filipino’s dream of owning his own home.”
Citta di Mare
BOUNDED by Mactan’s coast and Cebu’s mountainous areas, Citta di Mare—a soon-to-rise seaside development at the heart of South Road Properties (SRP) in the Queen City of the South—boasts of a “coastal living” concept that lets future residents enjoy the idyllic yet modern kind of a seaside lifestyle.
“It’s an Italian representation for ‘city by the sea,’” explained Tristan Las Maria, FLI first vice president for Visayas and Mindanao. “Literally, it’s a city because it’s a big development project at 50.6 hectares. By the sea, you [future residents] are beside the waters. It has around 1.3-kilometer area sea frontage that makes it the [most] prime area in that 300-hectare SRP recreation project.”
Citta di Mare features a 40-hectare residential town comprised of four Asian and European seaside communities. In each of the communities lie the Amalfi Oasis, a cluster of midrise condominiums set against landscaped greens, offering one-, two- and three-bedroom units, with an array of resort-inspired amenities, including clubhouse, gazebos, cascading pools, basketball court and play areas, Zen and floral gardens.
Anchoring the residential enclaves is The Piazza, the commercial hub teeming with church, school, retail shops, restaurants and bars. Entertainment and leisure come alive at Il Corso, a 10.6-hectare waterfront development, featuring a terraced beach, boardwalk, exhibit tent, amphitheater, marina, restaurants and retail shops, to name a few.
What makes Citta di Mare unique and sustainable is its relaxing pedestrian-friendly ambiance courtesy of wide landscaped walkways, bike lanes and car-free zones. With Filinvest’s initiative to “develop only 35 percent of the area and dedicate 65 percent to open spaces, parks and playgrounds,” Citta di Mare, according to Las Maria, is indeed a “pedestrian paradise.”
The Linear
A HIGHLY functional living space that has all the elements of a dynamic lifestyle is what The Linear is all about. A master-planned residential and commercial development sitting at the sprawling area of 7,413 square meters is bounded by Mayapis, Malugay and Yakal streets in Makati, making it accessible from neighboring financial districts in the metropolis.
Rising with two towers—each 24 stories high—The Linear features state-of-the-art building design and a full complement of indoor and outdoor lifestyle facilities perfect for young professionals and starting families. These include commercial area on the ground floor, hotel-like lobby, high-speed elevators, telephone and cable provisions, intercon provision per unit, mail room, Wi-Fi facilities, 24-hour security, fire detection and alarm systems, standby generators, CCTV system, water reservoirs, multipurpose covered court with indoor jogging trail, 25-meter lap pool with wading pool and kiddie pool, fitness center, study hall, jogging and walking trail, kid’s playground, party and game rooms.
What sets such a residential-cum-commercial project apart from the rest is its well-designed eco-friendly amenities that include themed parks, picnic area and a perfume garden around the complex. Also, it boasts of utilizing an eco-roof technology.
“This [eco-roof technology] helps create a better, earth-friendly home for you and your family as it lessens UV [ultraviolet] rays and temperature impact, cuts energy consumption, suppresses noise, and absorbs carbon dioxide and produces oxygen, among others,” said Julian Concepcion, FLI vice president and project group head.
Perfectly complementing its strategic location and wide range of amenities, The Linear’s novel design creates functional living spaces at competitive price, from P1.93 million to P5.88 million. Each of the studio (22 sq m), one-bedroom (28 sq m) and two-bedroom (49 sq m) units is built without beams and columns to give homeowners maximized use of every square inch. What’s more, full-length picture windows are put in place to allow natural lighting and maximum ventilation per unit.
“For the Linear in Makati, we offer affordable financing schemes. For example, we are only offering 20-percent down payment for a period of 36 months at zero interest. So that will result to as low as P10,200 per month on the down-payment period. And when you pay your amortization already after the 20-percent down payment, it will only be about P18,600 under bank financing, assuming it’s a 15-year term at 12-percent interest,” Concepcion stressed.
Oasis communities
MOTIVATED by the success of its Oasis-themed mid-rise condo communities in key cities across the country, Filinvest has made its signature experience even more available, with the development of three latest projects, namely, Sorrento Oasis in Ortigas, Maui Oasis in Santa Mesa and Capri Oasis in Pasig.
Reflecting the Italian town of Sorrento’s refreshing atmosphere of breathtaking sunsets and rejuvenating fragrance of its orange-and-lemon groves, Sorrento Oasis features verdant foliage and citrus gardens. Adding to the company’s collection of Oasis communities, this 6.3-hectare development located on C. Raymundo Avenue in Ortigas, Pasig, is divided into two phases—the first of which is comprised of nine midrise condominiums offering studio and two-bedroom units.
“Sorrento Oasis is planned as a car-free development, thus making it so earth-friendly. It’s also very affordable, with a price range from P1.26 million to P3.15 million per unit. For instance, the equity or down payment for our 22-square-meter studio unit is P10,000 only. And when you amortized it, it will be about P16,000 monthly,” said Concepcion.
Inspired by a tropical enclave in Hawaii, Maui Oasis, on the other hand, treats its residents to a lush tropical vacation all-year-round. In spite of its very busy surroundings on Anonas Street, Santa Mesa, Manila, this property never fails to create a community that can assure homeowners privacy within the clustered buildings. Up for grabs are the 22-square-meter studio units suited for the student market, as well as the one-bedroom (30- to 34-square-meter) and two-bedroom (30- to 42-square-meter) units perfect for small, up-and-coming families—all within the price range of P1.2 million to P3.4 million.
“Maui Oasis is what we call a ‘hybrid development.’ We’ve designed the property to have a mix of three five-story condominiums, and two 10-story condominiums that would allow us to provide a bigger amenity area for our homeowners,” noted Tet Abad-Santos, FLI first vice president/cluster head. “We’re also building a tunnel right there that would give the property direct access to the main road. And again, this will make it easier for buyers and the guests to and from the property.”
Capri Oasis, meanwhile, carves out a dynamic lifestyle for the modern city dwellers. Deriving its name from the famed Italian resort-town of Capri, it is a picturesque community with a sedate charm of its own—thanks largely to its Mediterranean vegetation, deep turquoise coastlines and sun-drenched landscapes.
Located on Sixto Antonio Avenue, barangay Maybunga in Pasig City, Capri Oasis is a 1.9-hectare property that houses 600 units at its six condominiums. The studio (22.06 sq m) and one-bedroom (30 to 38 sq m) units are well suited for single, young professionals, while the two- (40 to 50 sq m) and three-bedroom (63 to 64 sq m) units are perfect for small families. Cost-wise, the units are priced between P1.2 million and P4.4 million.
“At Capri, we’d like to recreate in a property the easy living, laid-back lifestyle. Here, we’re going to have six buildings, with five residential buildings at one side of the property, and across the street is a building that is designed to be either a small office or a home office,” said Abad-Santos. “We have also designed it in such a way that 30 percent to 40 percent of the total land area is built on and the rest are open areas.”
The Sorrento, Maui and Capri are unified by qualities that are unique to Filinvest’s Oasis-themed communities. Each of these developments feature stylish architecture and world-class building amenities and facilities. Furthermore, these midrise condo communities are built with a well-guarded and gated entrance to ensure the residents’ safety and security.
For details on Filinvest properties, please contact Reby Ramirez @ +63 916.4044.555 / +63 922.883.9308 / +63 919.699.3572 or e-mail her at reby_ramirez@yahoo.com.
Source: Buiness Mirror, 05 September 2010
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Wednesday, May 19, 2010
Filinvest profit surges 67% in first quarter
TYCOON ANDREW GOTIANUNS’ holding firm Filinvest Development Corp. grew its first-quarter net profit by 67 percent year-on-year to P952 million on higher revenues generated by its banking and property units.
FDC’s banking unit East West Banking Corp. boosted its first-quarter net income by 92 percent to P1.63 billion from a year ago due to the double-digit growth in interest income. The first-quarter results also reflected the increase in business scale following the bank’s acquisition of the AIG group’s consumer finance units bundled under Philam Savings Bank.
Flagship property development arm Filinvest Land Inc. also grew its net profit for the quarter by 14 percent to P545 million from a year ago on strong real estate operations.
East West Bank contributed the bulk of FDC’s net revenues at 54 percent, followed by real estate operations, primarily from FLI and Filinvest Alabang Inc., at 43 percent. The balance of 3 percent was from the group’s sugar operations.
On the other hand, bulk of group-wide net income was attributed to real estate operations at 51 percent, followed by banking and financial services at 47 percent, and sugar operations, 2 percent.
As of end-March, FDC’s total assets reached P163.5 billion, slightly lower than the end-2009 level of P165.6 billion.
Listed property arm Filinvest Land posted an 11-percent growth in total revenues to P1.58 billion. Real estate sales accounted for 68 percent of total revenues while recurring rental income generated by the company’s business process outsourcing offices and mall leasing operations accounted for 20 percent of total revenues.
Despite the continuing global economic crisis, FDC said demand for Filinvest Land’s core business of residential housing for the socialized, affordable and middle-income markets continued to remain steady. Total residential sales reservations for the first three months posted a 26-percent growth to P2.36 billion.
Meanwhile, East West Bank’s growth was attributed to the 50-percent rise in interest income to P1.36 billion year-on-year.
Source: Inquirer
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